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Plantar Fasciitis
Sharp heel pain, worst with your first morning steps. The #1 pillar page — stretches, insoles & what actually helps.
● Phase 0 Foundation — Prototype Live
Fix your feet at home.
Foot care that actually works — and honest advice on when you need a doctor. Researched guides for heel pain, toenail fungus, cracked heels & tired feet, written in plain English for a US audience.
Sources cited in every guide: Mayo Clinic · APMA · Cleveland Clinic · NHS. Educational only — not medical advice.
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Know when it's a doctor, not a remedyEvery condition guide has a clear “when to see a doctor” box — diabetes, infection & persistent pain first.
🔎 Researched guides1,500–2,500 words, sources cited
📚 Sources citedMayo · APMA · NHS · Cleveland Clinic
✓ Reviewed contentReviewer line on condition pages
🚫 No cure claims“May help relieve” — never “cures”
Start here
Shop by problem
These six are the homepage hubs from the Phase 0 structure. Every condition links to its remedy + its review — the internal triangle where readers actually get help.
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Toenail Fungus
Thick, yellow, crumbly nails. What works, what's a waste of money, and when you need prescription treatment.
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Cracked Heels
Dry, split heels that catch on socks. The 7-day routine + best urea creams — plus the free plan below.
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Bunions
That bony bump at your big toe. Pain relief without surgery, and the shoes that don't make it worse.
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Athlete's Foot
Itchy, peeling skin between toes. How to clear it, stop it spreading at home, and keep it from coming back.
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Ingrown Toenails
Red, sore, swollen toe edge. Safe home care — and the red flags that mean see a doctor the same week.
No match in the Phase 0 hubs — try “heel”, “fungus” or “nurse”, or take the quiz and we'll point you to the right guide.
Year 1 — 3 pillars only
Built narrow, on purpose
Don't go wider in Year 1. These three pillars cover the highest search volume, the highest product spend, and the clearest buyer intent.
Pillar 1 · Highest spend $40–$300
Pain Relief
Plantar fasciitis, heel pain, bunions, flat feet, hammertoe, Morton's neuroma.
- Insoles & orthotics that earn their price
- Stretches with step-by-step photos
- “Heel hurts in the morning” — answered
Pillar 2 · Viral + repeat buys
Nail & Skin
Toenail fungus, athlete's foot, cracked heels, calluses, corns, ingrown toenails, plantar warts.
- Foot peel masks reviewed honestly
- 40% urea cream — the Phase 3 wedge
- Epsom soak & home remedy myth-checks
Pillar 3 · Best conversion
Comfort by Job / Life
Nurses first, then retail & hospitality, runners, seniors — and caregivers buying for them.
- Best insoles for nurses (Article #9)
- Best shoes for standing all day
- Running & seniors' checklists
Free tool · Lead magnet
Foot Pain Quiz — “What's causing your heel pain?”
This is the Phase 1 tool, working here as a prototype. Answer 3 questions — no email needed to see your result. In WordPress this captures email before the full plan.
Question 1 of 333%
Where does it hurt most?
Educational only. This quiz does not diagnose. If you have diabetes, poor circulation, an open wound, infection, or pain that won't settle — see a clinician first, don't self-treat.
How the funnel works on the real site
- Every Condition page → Quiz. Plantar fasciitis, bunions, fungus — all link here.
- Quiz → Email → PDF. Result unlocks the 7-Day Cracked Heel Plan + “Foot Fix Friday” weekly email.
- Article → 1 reel, 3–5 pins, 1 Short, 1 email. Same repurposing factory as Baldo — Pinterest is gold in this niche.
URL structure (set on Day 1 in WordPress)
/conditions/plantar-fasciitis/
/remedies/epsom-salt-foot-soak/
/reviews/best-insoles-for-plantar-fasciitis/
/for-nurses/ · /for-runners/ · /foot-pain-quiz/
Permalinks: /%postname%/ — set once, never change.
Content MVP — Months 1–3
Most-read guides: the first 6 to publish
From the roadmap's first-30 list, in publish order. Plantar fasciitis cluster first — it's the pillar, the review, and the viral stretch content in one.
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Plantar Fasciitis: The Complete Guide to Fixing Heel Pain at Home
Pillar page. Quick Answer box, when-to-see-a-doctor box, what helps (numbered, cited), routine & FAQ.
2
Best Insoles for Plantar Fasciitis (2026)
Review roundup — PowerStep + Superfeet front and centre. “Best for / not for” on every pick. FTC disclosure on top.
3
7 Plantar Fasciitis Stretches That Actually Help
Remedies piece built for video: 1 Short, 3–5 Pinterest pins, 1 reel from the same shoot.
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Why Your Heel Hurts in the Morning
High-volume question article. Wins featured snippets & AI answers — links straight into Guide #1.
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Toenail Fungus: What Actually Works (and What's a Waste of Money)
Pillar #2 opener. Honest, myth-busting tone — the trust-builder for the whole Nail & Skin cluster.
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Cracked Heels: The 7-Day Fix
Pairs with the free PDF below. Before/after only with your own photos — never stock fakes.
Article template — every article, no drift
1. H1 = exact searched question2. Quick Answer (40–60 words)3. When to see a doctor ⚠️4. What it is / why it happens5. What helps — cited6. Products: max 1 per 500 words7. Step-by-step routine8. FAQ ×59. Sources + reviewer line
Reviews hub · Apply Week 2
Best products — honest, or not listed
Commission never buys a ranking. Every review says who it's for — and who should skip it. Rates below are from the Phase 0 tracker; verify live before relying on them, programs change terms.
Up to 15%
PowerStep — InsolesCore brand for plantar fasciitis. Apply via network in Week 2, alongside Amazon Associates (1% health, 4% shoes — low, but converts on everything).
8% · ~$55 AOV
Superfeet — Premium insoles30-day cookie via Awin. Strong brand trust for runners & nurses content.
Up to 17.5%
Fits Perfect — Custom orthoticsHigh ticket = high commission. Plus Dr. Leonard's 8% (60-day cookie, seniors) & Arm & Hammer Foot Care up to 9.38%.
Affiliate disclosure (goes on top of every review page): Footcarely is reader-supported. When you buy through links on our site, we may earn a commission at no extra cost to you. As an Amazon Associate, Footcarely earns from qualifying purchases.
For people on their feet
Comfort by job & life
Clear personas = best affiliate conversion + best Facebook targeting. Nurses first — it's Article #9 and a whole hub: /for-nurses/
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For Nurses12-hour shifts, hard floors. Best insoles for nurses, best shoes, compression & recovery routine.
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For RunnersRunning foot pain guide, plantar fasciitis prevention, blister & black-toenail fixes.
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Standing All DayRetail, hospitality, warehouse & teaching. Best shoes for standing all day (Article #8).
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For SeniorsSeniors' foot care checklist, comfort footwear (Dr. Leonard's), caregiver-friendly guides.
Free PDF lead magnet
7-Day Cracked Heel Plan
Soak, soften, seal — a simple daily routine. On the live site this is a PDF via ConvertKit/Brevo; here you can download the full plan as a file right now and preview exactly what subscribers get.
Day 1Warm soak
Day 2Urea cream
Day 3Gentle file
Day 4Sock seal
Day 5Repeat
Day 6Deep moisture
Day 7Review + photo
No spam. One “Foot Fix Friday” email a week on the live site. Unsubscribe in one click.
⚠️ Safety first — read before Day 1
What happens next (live funnel)
If you have diabetes, poor circulation, neuropathy, an open crack that bleeds, redness, swelling or signs of infection — do not self-treat. See a clinician first. This plan is for dry, uncomplicated cracked heels only, and is educational, not medical advice.
What happens next (live funnel)
3-email welcome sequence → weekly Foot Fix Friday (1 article + 1 product) → Month 5–6: “14-Day Happy Feet Plan” digital product, $19–29.
Phase 0 · Weeks 1–2 · ~$300–600 Year-1 lean budget
Site foundation — what's built, what's blocked
WordPress + Cloudflare, GeneratePress/Astra, Gutenberg only (speed = rankings), Rank Math, GA4 + Search Console from Day 1. No store on Day 1 — WooCommerce/Shopify only in Phase 3, once traffic proves what sells.
- ✓Brand & structure lockedTagline, colours (#0F766E teal + #F59E0B amber), 3 pillars, homepage order, URL map — in 01-Brand-and-Site-Structure.md
- ✓Legal & trust pages writtenAbout, How We Review, Medical Disclaimer, Affiliate Disclosure, Privacy, Terms, Contact — ready to paste (see tabs below)
- ✓Affiliate tracker + first 5 briefsAmazon, PowerStep, Superfeet, Dr. Leonard's, Fits Perfect + article template — in the Phase 0 kit
- ✓This homepage prototypeShows the real homepage sections, quiz, lead magnet & review hubs before WordPress is installed
- !Domain spelling — BLOCKED on youConfirm foortcarely vs footcarely in registrar. Nothing branded gets ordered until this is confirmed.
- ○Hosting + WordPress install — nextRecommended: Hostinger Business (US server). Needs hosting choice + access to install.
Your 3 go-live decisions
- Exact domain spelling + registrar — check the registrar account, not memory.
- Hosting choice — Hostinger Business recommended ($12–25/mo range in roadmap; Cloudways is the alternative).
- Hosting / registrar access — so WordPress, Cloudflare, GA4 & Search Console can be installed in Week 1.
Week 1 once unblocked: hosting → WordPress + theme → logo → trust pages → GA4/Search Console. Week 2: hubs + first 5 articles + affiliate applications + FB Page & Pinterest.
50
pages by Mo 3
pages by Mo 3
30k
visits/mo by Mo 6
visits/mo by Mo 6
Phase 3
own product
own product
Trust is the ranking lever
Legal & trust pages — ready to paste
Full copy from the Phase 0 kit (03-Legal-and-Trust-Pages.md). On a health (YMYL) site these aren't decoration — with cited sources and a credited reviewer, they're how you survive a Google update. Starter templates, not legal advice.